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Clean Beauty: Trend or True?

Clean Beauty: Trend or True?

Clean beauty has taken the world by storm, but is there merit to the hype? We’ll break down the basics of this buzzing movement and how to embrace it.

What is it?

At the basic level, clean beauty refers to beauty cosmetics and skin-care products that are free from toxic chemicals. Awareness over certain ingredients and their links to health issues has grown in recent years, causing the tide to shift toward cleaner, harm-free products. So...riding the wave is an easy bet, but where do we begin? 

Stay Clear, dear

To start, let’s unpack some common ingredients to avoid: 

Parabens are endocrine-disrupting chemicals used as preservatives in products like makeup, lotion, and shampoo. Studies have shown links to reproductive harm, hormone-related cancer, and thyroid disruption. 

Hydroquinone is used in a variety of cosmetics as a bleaching agent and is best to be avoided. It’s been linked to cancer, decreased immune responses, and a skin disorder called ochronosis, which causes bluish-black discoloration of certain materials.

Refined petroleum, or mineral oil, is widely used in moisturizing agents but with dangerous repercussions. According to a 2011 study highlighted by Harper’s Bazaar, mineral oil was the largest contaminant in the human body due to possible accumulation from cosmetics. 


Embrace This

Clean, as we’ve covered, refers to beauty products and cosmetics that stay clear of harmful chemicals and offer nontoxic ingredients. Sourced ethically from the Amazon Rainforest, our Amazon Advanced collection is a tried-and-true champion of clean baselines, with rich antioxidant, antiseptic, and hydrating fruit and oils that are as fresh and harm-free as the lush landscape they came from. 

Cruelty-Free products have not been tested on animals during and after production. Want to make the switch to cruelty-free? Dive into the RG vault for cruelty-free alternatives. 

Vegan products do not use ingredients or by-products sourced from animals. Sway toward vegan goods with our best-selling Maracuja line, made clean, vegan, and cruelty-free. 

The Baseline

Clean beauty is complex. The consensus remains clear, though. Making informed choices about your products is more than just trendy. It is a lifestyle, and we’re here for it. 


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