It's all about ... Chemical Protection
Most of us would be a lot more daring with hair colors if it weren’t for the fact that bleaching and dyeing can cause so much damage. But worry no longer – the technology we’ve all been waiting for is finally here. Our CHEMICAL PROTECTION COLLECTION is the answer to our troubles and comes in the form of an organic compound, made from Carbon, Hydrogen, Oxygen and Nitrogen atoms. We’ve also added some of our favorite ingredients to the mix, of course, making our line totally unique.
Chemical Protection Plex The miracle-maker, the revolution, the product we’ve all been praying for! Plex is a magical liquid, result of years of research, which you add to the bleach and/or dye in order to protect the hair from the damaging effects of bleaching. Imagine if you could go super blond and retain your hair’s natural aspect and texture? With Plex this is now possible. We guarantee you – the hype is real!
Chemical Protection Shampoo To the rescue comes a trio of our favorite natural ingredients: Quinoa, Keratin and Honey. Quinoa binds moisture to the hair like no other, Keratin closes hair cuticles, making it smooth, while Honey strengthens the hair follicles, curbing hair fall.
Chemical Protection Mask Our most powerful treatment mask yet, this one is truly a hair savior. It’s packed with a blend of amino acids, plus our favorite natural moisturizers: Cupuacu Butter, Coconut oil, Macadamia Oil, and Avocado Oil. Teamed up with the Chemical Protection Shampoo, it will help prolong the effects of the Plex, so your hair is as healthy as it was before any chemistry was involved.